Founded in 2013, KAID spent its first decade as a B2B consultancy, supporting clients in entering the Chinese market and fostering sustainable stakeholder relationships through local networks. By 2022, in response to the growing trend of international expansion among Chinese businesses into ASEAN, European, American and African markets, KAID strategically shifted its focus to leverage its resources and expertise in helping these companies navigate global opportunities.
Building on the goodwill and stakeholder networks it has cultivated since its inception, KAID enables clients to establish direct and effective communication with key stakeholders, while navigating cross-cultural and cross-border complexities. Whether it concerns the security of capital—often the highest priority for businesses—or developing trusted relationships with leading local media in target markets, KAID is committed to fostering transparent and reliable partnerships on behalf of its clients.
In fast-growing emerging markets such as ASEAN and Africa, KAID also supports clients in gaining direct access to key decision-making bodies and stakeholders, significantly reducing intermediary communication and mitigating risks of commercial fraud. Since its establishment, KAID has provided public relations consultancy, media engagement, stakeholder communication and management, as well as payment processing services to central or federal-level clients from over 12 countries across five continents.
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